Well played, Porter Airlines…

When traveling back and forth between my hometown and where I study, I take Porter Airlines. Service is fast: Porter’s Chicago-Toronto flight brings me to Canada in about the same time it takes to ride the train across the city in Chicago. Porter’s Toronto waiting lounge is also my favourite: looking forward to free coffee, tea, snacks and wi-fi while you wait makes going to the airport much less of a hassle.

Before this starts to read like a plug for the airline, there is a knitting connection: on my last few flights home, I’ve taken inspiration from several airplane-knitter-bloggers on WordPress to bring my WIPs on board (now, I cannot but look back at how many knit-less flights I’ve had… so much lost time!). My flight routine has been the same: I set up my tray-table, have a glass of red wine, and knit the 1.5-hour flight away.

With the holidays approaching, my thoughts naturally go back to my hometown with the hope that I can make the trip (again) this December, as I have during past years.

I suppose it’s in the business of airline advertising not to leave anything to chance: I woke up to find this in my inbox last week, advertising an upcoming flight-sale (now over).

porter

Is the ad meant to charm the unsuspecting knitter? If yes, it worked. From Mr. Porter’s (the airlines’ raccoon mascot) yellow scarf, to his blue reindeer-sweater and voluminous holiday stash (suggestive of some serious holiday WIPs), right down to the advert’s text, replete with crafty knitting puns — the cuteness abounds. I’m happy when pop-culture images of knitting portray new and different kinds of knitting characters (and I’m happy when the portrayals get the directions of the needles right, though Mr. Porter’s “knitting with two strands” in the image is a bit confusing. Is he doing stranded knitting, with the same colour? Not sure).

Anyhow, I like to pride myself on being savvy and insusceptible to advertising (this is mostly self-deception), but I have to admit: Porter got my number with this one.

Have you seen any interesting portrayals of knitters in ads, recently?

Happy Crafting to you!

 

 

19 thoughts on “Well played, Porter Airlines…

    1. Oh no! (but happy to hear you got to keep your hook). It strikes me that the rules differ by location. I wasn’t sure, so called it in and made sure I could some needles with me (my contingency plan was to allow the airport to take the needles but not the knitting). It could also be a particularity of this airline?

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  1. There is a recent TV ad in France about energy savings. Check the knitting machine at the beginning and the garments it produces, quite hysterical.

    This Porter ad is really cute, and shows good marketing sense: someone there is aware of the growing knitting trend everywhere, they’re smart. Must be a knitter 😉

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    1. J’adore robo-tricoteur. Cest géniale! 😀 I would love to have one of those. I officially want one of those knit onesies, too. This ad is hilarious! 🙂 It’s always a hit to see knitting in pop culture. 🙂 Thank you for sharing this laugh, Agnès!

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  2. SOLD! It’s a shame Porter don’t operate this side of the Atlantic… Or maybe it’s a good thing, because I would just have blown all my savings on flights! Hey, is it possible that a staff member saw you knitting in the lounge and it inspired the ad? 🤔

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    1. Oh, I (not so) secretly hope that my avid lounge- and airplane-knitting tipped the Porter folks off on the idea, haha. I am now imagining the next step, in a perfect world: “flights for knitters” where yarn + needles are offered alongside the soft drinks and pretzels. Cheers, and cheering you on your holiday knitting this week!

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      1. Aaaah, it’s the dream! I still worry about having my projects confiscated (sometimes the security at Dublin can be very strict) so I always bring teeny DPNs and work on socks. Thanks for your cheerleading, Shirley! 😀

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